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Putting the ‘Union’ Back in Yoga April 9, 2012

Posted by Simon Maxwell Apter in Essays, Other Sites.
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It doesn't have to get this ugly.

You can find one of yoga’s most stinging ironies hidden within the word “yoga” itself. As any teacher will tell you, the common translation of “yoga” is “union,” derived from the Sanskrit root “yuj,” which means to yoke or join. The irony is that most American yoga teachers, including me, are independent contractors. It’s every holy being for himself, with absolutely no collective bargaining power or economic leverage to bring to bear on our employers.

Continue reading at elephant journal…

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Marketing 101: Out With the Old, In With the New December 7, 2011

Posted by Simon Maxwell Apter in Other Sites.
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The economy is in the toilet, and people are buying less stuff. The point of advertising is to entice people to buy more stuff, even if—especially if—they don’t want it, but failing to add an addictive element in your product, means a rough road for anyone trying to hawk merchandise. Out, then, with traditional merchandise, and in with new stuff, stuff that’s easy to sell and even easier to buy…

CONTINUE READING… at ecosalon.com

5 Classy Marketing Tips for Reaching Unruly Consumers November 30, 2011

Posted by Simon Maxwell Apter in Other Sites.
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“Artisan” potato chips are in danger of going the way of “natural” soda thanks to unhelpful consumers who crave exciting new marketing as well as mouthfeel. Did you hear about this? Since the whole “artisan” marketing trend has been exposed and ridiculed, it’s time for manufacturers and marketers in and outside the sustainable realm to conscript new adjectives to help them class up otherwise pedestrian products that, annoyingly, consumers are no longer falling for….

CONTINUE READING at ecosalon.com

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