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5 Classy Marketing Tips for Reaching Unruly Consumers November 30, 2011

Posted by Simon Maxwell Apter in Other Sites.
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“Artisan” potato chips are in danger of going the way of “natural” soda thanks to unhelpful consumers who crave exciting new marketing as well as mouthfeel. Did you hear about this? Since the whole “artisan” marketing trend has been exposed and ridiculed, it’s time for manufacturers and marketers in and outside the sustainable realm to conscript new adjectives to help them class up otherwise pedestrian products that, annoyingly, consumers are no longer falling for….

CONTINUE READING at ecosalon.com

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